JURNAL ECONOMICA: Media Komunikasi ISEI Riau

PENGARUH SHOPPING ENJOYMENT DAN PRICE DISCOUNT TERHADAP IMPULSIVE BUYING PENGGUNA MARKETPLACE SHOPEE PADA MAHASISWA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS RIAU

Cindy Artha Ully Tampubolon — 2024-05-05

Penelitian ini bertujuan untuk mengetahui pengPenelitian ini bertujuan untuk mengetahui pengaruh shopping enjoyment dan price discount terhadap impulsive buying pengguna marketplace shopee pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau. Metode yang digunakan dalam penelitian ini ialah statistik deskriptif dan kuantitatif. Adapun sampel dalam penelitian ini berjumlah 98 responden yang ditentukan menggunakan accidental sampling dan menggunakan kuesioner sebagai instrumen pengumpulan data. Dari analisis data yang telah dilakukan diperoleh hasil bahwa shopping enjoyment (X₁) berpengaruh positif dan signifikan terhadap impulsive buying (Y), price discount (X₂) berpengaruh positif dan signifikan impulsive buying (Y), dan shopping enjoyment (X1) dan price discount (X₂) berpengaruh positif dan signifikan terhadap impulsive buying (Y) pengguna marketplace shopee pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riauaruh shopping enjoyment dan price discount terhadap impulsive buying pengguna marketplace shopee pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau. Metode yang digunakan dalam penelitian ini ialah statistik deskriptif dan kuantitatif. Adapun sampel dalam penelitian ini berjumlah 98 responden yang ditentukan menggunakan accidental sampling dan menggunakan kuesioner sebagai instrumen pengumpulan data. Dari analisis data yang telah dilakukan diperoleh hasil bahwa shopping enjoyment (X₁) berpengaruh positif dan signifikan terhadap impulsive buying (Y), price discount (X₂) berpengaruh positif dan signifikan impulsive buying (Y), dan shopping enjoyment (X1) dan price discount (X₂) berpengaruh positif dan signifikan terhadap impulsive buying (Y) pengguna marketplace shopee pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

PENGARUH BRAND AMBASSADOR DAN CITRA MEREK TERHADAP KEPERCAYAAN KONSUMEN DAN KEPUTUSAN PEMBELIAN PRODUK GARNIER MEN DI KOTA PEKANBARU

Doni Pratama Tamba — 2024-05-05

This research aims to determine the influence of Brand Ambassadors, and brand image on consumer trust and purchasing decisions for Garnier Men products in Pekanbaru City. The population in this study were users of Garnier Men products in Pekanbaru City. The sampling technique used the Cochran formula with a sample size of 150 respondents. The data collection technique uses a questionnaire, this research uses primary data with a path analysis model. The results of this research state that: 1) Brand Ambassadors have a significant influence on Consumer Trust, 2) Brand Image has a significant influence on Consumer Trust, 3) Brand Ambassadors have a significant influence on Purchasing Decisions, 4) Brand Image has a significant influence on Purchasing Decisions, 5) Consumer Trust significant influence on Purchasing Decisions, 6) Brand ambassadors have a significant influence on Purchasing Decisions through Consumer Trust, 7) Brand Image has a significant influence on Purchasing Decisions through Consumer Trust

Keyword: Brand Ambassador, Brand Image, Consumer Trust, Purchasing Decisions

PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KOMITMEN ORGANISASI DAN KINERJA PEGAWAI INSPEKTORAT KABUPATEN KAMPAR

Wulan Wulan — 2024-05-05

This study aims to determine and examine the effect of work discipline, work motivation on organization commitment and the performance of the Kampar Regency Inspectorate employees. This research was conducted at the Kampar Regency Inspectorate Office with a population of 82 people. The research sampling technique used the census method where all the population was sampled with a total of 82 respondents. Data analysis techniques used descriptive and quantitative. Hypothesis testing using descriptive analysis and Structure Equation Model (SEM) with the help of Smart PLS software. The results of hypothesis testing indicate that work discipline has no significant effect on organization commitment and employee performance, work motivation has no significant effect on organization commitment and employee performance. organization commitment has a positive and significant effect on employee performance. From the test results the coefficient of determination (R2) shows a very weak effect. Because the exogenous variable in explaining the endogenous variable for the structure of model 1 is 0.5%. So that the variables outside the model that are not studied have a greater influence. The structure of model 2 is also the same as the structure of model 1 where exogenous variables can explain endogenous variables by 5.4%, meaning that variables outside the model have a greater influence than the model studied.

INFLUENCER REVIEW TERHADAP MINAT BELI DI PLATFORM TIKTOK: MODERASI BRAND IMAGE PRODUK MS GLOW

Usnan Usnan — 2024-05-22

The most basic technology used by user is the use of the internet with all the activities and activities undertaken. Internet usage has been increasing every year since January 2013, the number of Indonesian internet users reached 213 million people, up 5.44%. there is openness of information and public acceptance that is enthusiastic about technological developments in order to advance change towards an information based society will be a benchmark as the high use of the internet. The researchers aimed to find out how influencer reviews influenced purchasing interest by moderating brand image on Ms Glow products. The research used quantitative data whose scale of survey scale was 1 to 5. The sample of 80 respondents who were millennial consumers using stickers. Data analysis techniques using moderated regression analysis SPSS v.29. the results of the study indicated that influencer reviews influenced purchasing interest positively with a result og sig. 0.001<0.05. where as the brand image moderation variable could not moderate the influencer review towards the purchase interest of Ms Glow product with sig. 0.863>0.05. then, the determination coefficient with a value of 39.9% with the remaining 60.1% was affected by external variables that were not present in this study. For adjusted r square there is a different between model 1 and model 2 of 0.383 and 0.375. this means that the brand image moderation variable is unable to moderate between the influencer review variable and the buying interest.

Keywords: Influencer Review, Interest of Buying, Tiktok and Brand Image.

PENGARUH SISTEM PEMBAYARAN TERHADAP PEMBELIAN IMPULSE DALAM LIVE STREAMING DI KOTA PEKANBARU

Arizal N — 2024-05-23

Tujuan penelitian adalah untuk mengetahui pengaruh dari sitem pembayaran terhadap pembelian impulse pada live streaming. di Kota Pekanbaru. Metode penelitian adalah metode deskripti dan kuantitatif. Deskriptif yaitu dengan cara menarasikan dari hasil penelitian yang di perolehdari hasil angket. Sedangkan metode kuantitatif adalah untuk mengetahui pengaruh dri metode pembayaran terhadap pembelian. Populasi dalam penelitian ini adalah seluruh konsumen yang melakukan pembelian secara live streaming di kota Pekanbaru. Sampel penelitian adalah sebanyak 100 orang. Analisis data menggunkan tructural Equition Model (SEM) dengan soft ware Smart PLS. Teknik pengambilan data adalah dengan purposive sampling. Hasil penelitian menunjukkan bahwa variable metode pembayaran semua undikator mempunyai nilai rata-rata pada kategori sangatbs setuju, sedangkan pada variaabel impulse buying semua indicator mempunyai nilai rata-rata pada kategori setuju. Hasil penelitian juga menunjukkan bahwa metode pembayaran mempunyai pengaruh yang positif dan signifikan terhadap impulse buying.

Kata kunci; Metode Pembayaran, Impulse buying dan live Streaming.

ANALISIS PENGARUH KOMPONEN INDEKS PEMBANGUNAN MANUSIA TERHADAP KEMISKINAN DI SUMATERA UTARA TAHUN 2021-2022

Quarthano Reavindo — 2024-05-24

This research aims to find out how much influence the Human Development Index has on the poverty level in North Sumatra in 2021-2022. This research uses secondary data sourced from the North Sumatra Central Statistics Agency. To process the data in this research, we use a panel data regression model using a computer program in the form of E-Views 13. This model was chosen because the data in this research is panel data, namely a combination of cross section data and time series data. The data panel used is data from 33 districts/cities in North Sumatra for the period 2021-2022. From the results of this research, it can be concluded that all components in the Human Development Index, namely life expectancy, average years of schooling, expected years of schooling, and adjusted per capita expenditure have a negative influence on the percentage of poor people in North Sumatra.

PENGARUH EFEKTIVITAS SISTEM KEUANGAN DESA TERHADAP KINERJA APARATUR DESA DENGAN MOTIVASI SEBAGAI PEMODERASI

Theophilia Fina Febrione Leiwakabessy — 2024-06-08

The aim of this research is to examine village financial system effectiviness on the village government performance with motivation as a moderation variable in Teon Nila Serua (TNS) Subdistrict. The sampling method was purposive sampling with a total sample of 66 respondents from 16 villages in Teon Nila Serua Subdistrict in Maluku Tengah Regency. The data collection technique used was a survey technique using questionnaires. Data analysis used moderated regression analysis. The results of the study explained that village financial system has a poisitive effect on village government performance, which motivation as a moderating variable that strengthens the relationship between village financial system and village government performance.

PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGANDIMEDIASI OLEH KEPUASAN PELANGGANDI PT PERUSAHAAN GAS NEGARA, Tbk AREA DUMAI

Charly Simanullang — 2024-06-21

This study aims to analyze the effect of service quality and company image on customer loyalty, with customer satisfaction as a mediator, at PT Perusahaan Gas Negara, Tbk Dumai Area. PT Perusahaan Gas Negara, Tbk is a leading company in the gas sector, and understands the very important factors that influence customer loyalty in maintaining and increasing market share. This research was conducted in Dumai with the population being all household sector gas customers of PT. Perusahaan Gas Negara Tbk Dumai Area. The total population in the study is 8,873 active customers who are currently still using city gas products. The sampling technique used is probability sampling using the simple random sampling method The number of samples in this study is 368. Survey approach with primary data collection from active customers, using questionnaires to measure customer perceptions of service quality, company image, customer satisfaction, and their level of loyalty to PGN. The collected data is analyzed using statistical analysis, data analysis using the Partial Least Square (PLS) approach with component - or variant-based Structural Equation Modeling (SEM) equation models. The results of this study show that service quality has a positive and significant effect on customer satisfaction. The company's image also has a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction proved to be a significant mediator between service quality and customer loyalty. That is, customer satisfaction plays a role in linking customer experience with their loyalty to PGN Dumai.As for company image, customer satisfaction is not a significant mediator of customer loyalty. The results of this study provide valuable insights into the importance of maintaining and improving service quality and company image to maximize customer satisfaction and ultimately increase customer loyalty. Companies may consider further investments in staff training, corporate image improvement, and efforts to improve customer satisfaction as part of their marketing strategy. This research also contributes to the literature in the field of marketing and management by confirming the important role of customer satisfaction as a mediator in the relationship between service quality, and customer loyalty.

Keywords :

DYNAMICS OF THE HALAL TOURISM INDUSTRY IN INDONESIA

Riyani Fitri Lubis — 2024-06-24

The halal tourism industry in Indonesia has experienced significant growth and holds great potential to become one of the main pillars of the national tourism sector. As the country with the largest Muslim population in the world, Indonesia offers various tourist destinations that can be integrated with the halal tourism concept, including Lombok, Aceh, and West Sumatra. This article explores the dynamics of the halal tourism industry in Indonesia, including its developments, potential, challenges, and opportunities. Through a qualitative approach, this article examines how various aspects such as the provision of halal food, prayer facilities, sharia-compliant accommodations, and Islamic environments are implemented in various tourist destinations. Additionally, the article reviews the support from the government and the role of industry players in promoting and developing halal tourism. The analysis shows that despite challenges such as halal certification standardization and industry awareness, Indonesia has received international recognition as a leading halal tourism destination. Continuous support from the government and innovations from industry players are required to overcome these challenges and capitalize on existing opportunities. With the existing potential and support, Indonesia can strengthen its position as a leading global halal tourism destination, which not only positively impacts the national economy but also enhances the country's image as a destination that is welcoming and respectful of cultural and religious diversity.